CASE STUDY
Habitec
Masterplan Design Development
Ensemble supported Habitec throughout the design development phase of a masterplan, contributing specialized personnel and advanced production workflows for architectural modeling and visualization.
PROJECT TYPE
Urban
masterplan
OUTPUT
3D renders
4K animation
SERVICES
Design
Visualization
Animation
Scope of Work.
01
Design and modeling
SketchUp
- Conceptual 3D modeling of the masterplan.
- Alternative volumetric and spatial proposals.
- Exploration of massing, circulation, and landscape integration.
- Iterative versioning with client feedback.
02
Architectural visualization
3ds Max + Corona Renderer
- Model migration and geometry optimization.
- PBR materials with optimized asset libraries.
- HDRI lighting, vegetation scattering, and entourage integration.
- Pre-viz, test render, final render, and Photoshop post-production.
03
Architectural animation
4K
- Briefing to define objectives and key sequences.
- Virtual camera path planning for readability and rhythm.
- 4K rendering with exposure and depth-of-field control.
- Color grading, editing, and montage.
Workflow and
Quality Control.
Each phase was supervised by a project coordinator to ensure visual coherence, technical accuracy, and schedule compliance.
01. Base documentation
Reception and analysis of base documentation.
02. Concept alternatives
Conceptual modeling and design alternatives.
03. Camera approval
Camera and composition approval.
04. Review rounds
Iterative test renders — 2 to 3 review rounds.
05. Final production
Final render and post-production of images and animation.
06. Final delivery
Coordinated delivery with quality and schedule control.
Deliverables
[ 3D ]
3D models
Optimized and updated models ready for production.
[ IMG ]
Photorealistic renders
High-resolution series with full post-production.
[ 4K ]
4K animation
Architectural video with a coherent spatial narrative.
[ DOC ]
Presentation assets
Ready for investor communication or design documentation.
High technical and visual standard
Advanced production workflows strengthened representation quality across every stage.
Outcome
Streamlined design development with elevated visual communication.
This collaboration allowed Ensemble to streamline the design process while achieving a high technical and visual standard in the project’s representation.
Ensemble integrated specialized workflows, expanded Habitec’s operational capacity, and elevated the quality of visual communication at every stage of the project.
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